why 9ice sign a  record deal with diesel music

the music business is a serious businesss, to be relevant you dont ony need to be talented but also need   to have  huge capital to push your product  to  your audience, which explain why alapomeji ceo had to sighn a record deal with diesel music just to able to  stand head and shoulder in  todays  competitive market inspite  of been the ceo of his own company. in the western world it is not strange to find big label under other bigger label on account of   the huge capital requires to remain relevance. 9ice who has not been sitting heavy on chart like he use to be need to surround himself with new force who would further enhance is career further at a time  when  the quest for international  collabro as become the in thing.